Keyword research and identification of content opportunities
Optimisation of homepage and key landing pages such as services pages (page titles, meta description, alt tags, heading tags)
10 local keywords researched – Keywords your clients are using to find you and your services locally (unlikely to change unless your service offering changes)
Local SEO & Google Business Profile
Google Business profile creation or updating
Yell and local citation/directory listing creation and/or updating
Reputation management and recommendations for building reviews
NAP assessment (Name and Phone number) – Looks at the accuracy of the business’ details across the internet – this is a search ranking factor for local SEO that impacts how high up in search results you might appear
Assessment/audit of existing social media accounts and activity
Recommendations for improvement
Content plan/best practice and 1 example post, including hashtags where appropriate
A: The package is best suited to small businesses, start-ups and sole traders who have little in the way of digital presence or brand awareness.
A: Think of your Google listing like your 2nd homepage. It’s absolutely key for any local, bricks and mortar or service business, as having a listing helps you appear on Google maps and Google’s local map pack when people search for your services in your area. Whether that’s “near me”, “dumfries”, “dumfries and galloway” or no location identifier at all. They’ll also use your listing to find directions to your business, visit your website and call you.
A: Think of your local citations and directory listings like an ante in poker. The minimum you need to put down just to be involved in the game. While citations and directory listings won’t say, put you in the number 1 position on Google, they do alert Google and other search engines to the fact that your business exists, operates in a specific geographic location and offers different services.
A: Reviews are a key ranking factor for local SEO. They help build trust among consumers and have a direct impact on your local search ranking allowing you to build a competitive edge over your local rivals.